blackfootpress

Project from the London Cycling Campaign to create a film, for their new Cycle Buddies scheme.

Do you want to cycle more confidently? Cycle Buddies is a free of charge, online service that connects new cyclists with people who already cycle - get started, meet up, build confidence cycling today.

https://lcc.org.uk/groups/cycle-buddies/

The 60s film was shot in three different London boroughs, with three different pairs of cyclists to show how easy it is to learn new skills, gain experience, and enjoy riding your bike when accompanied by a more experienced buddy. 

Keeping the crew small and kit small we were able to shoot our participants in the areas of London they were most comfortable cycling around and enabled us to show the everyday nature of cycling, in a leisurely, non pressured manner.