Enterprise: Back Seat Pundit

For the 2017/18 season the Backseat Pundits campaign brought Enterprise Rent-A-Car’s award-winning customer service to football fans across Europe by transforming fan journeys to UEFA Europa League matches with a unique fan experience.

Starring football icons Robert Pires, Marcel Desailly and Christian Ziege, fans across Europe were able to substitute their know-it-all football friend, football’s own version of a ‘backseat driver’, with a European football legend, where they gained exclusive insights into the match ahead.

Wrote and directed four films to launch and continue the Back Seat Pundit Campaign, directed four in car films, featuring the football icons with their fans on the way to a Europa League match, as well as three trophy tour films following legendary footballers showing the Europa League trophy to adoring fans.

Impact: 15% increase in brand awareness

+13 million views of Backseat Pundits video content across Europe
Average dwell time of 2 minutes 59 seconds across five international markets
Shortlisted for International Campaign of the Year at the 2019 Sport Industry Awards

Credits

Client: Enterprise Rent A Car

Agency: Fuse

Producer: Rob Tavernier

DOP: Duncan Wright

Camera Op: Leo Williams

Sound Recordist: Liam Abel

1st AD: Steve Wingrove

Art Dept: Eleanor Cremonese

Editor: Derek McGurk

Post Production: The Unit